We are a nonprofit organization dedicated to helping young people develop passion for sport, health, and fitness.
We have developed a skills challenge event that focuses on inspiring young people to try, play, improve, and enjoy sport.
We utilize the latest technology to help young people accelerate their motivation and learning.
We are helping bridge the gap between the digital and physical worlds.
We are an information source for organizations, parents, and players.
We work with local organizations to get young people active.
Why Now Performance Baseball
While there are many things that drive us to do what we do, there are a few key issues that fuel our fire:
- Youth sports are on the decline and social issues such as child obesity, depression, early drug and alcohol use and suicides are rising. We are concerned.
- Recent research states approximately 30% of youth ages 6-12 are inactive. Meaning that they participate in than 1 day per week of structured or informal sport/play activities. To add to that, as household income decreases inactivity increases. We want to get more young people active.
- The economic impact of inactivity is $147 billion, this is twice the federal education budget. We think that this changes with our youth.
- Youth sports has grown into a $7B industry. While the revenues continue to increase, the number of kids participating is decreasing. This suggests something is wrong.
- 70% of youth stop playing sports at age 12 and 80% at age 13. We want health, wellness, and sport to last a lifetime.
- Kids grow at different rates. We see too many kids dropping out of sports before their bodies have matured. Early developers can experience feeling awkward and uncoordinated. Late developers can feel inferior. With the increasing focus on winning and being selected for the best positions and all-star teams, kids who haven’t matured are feeling hopeless and quitting. We see the need for an increased focus on player development that includes proper balance between practice and play with focus on physical and mental training.
- We believe the value of sports extends well beyond winning and losing games. We see sports as a great training ground for life. Sports encourage healthy living habits, how to thrive on teams, how to work hard for something you want and how to treat failure as just another opportunity to grow. We want to enable the opportunity for every kid to experience the full benefits of sports.
- We worry that in today’s technology-filled environment children are finding the digital world to be more interactive and fun than the real physical world. We get it. In the digital world, a kid has the freedom to just play and interact with, no parental pressures or coaches choosing when and where they can play. The kid can get better at the games they play by just playing. The game developers have tapped into the motivation and psychology of kids in a big way. They have sophisticated incentives filled with levels of achievement, badges and currencies. They have integrated social networking and made it not only okay to fail, but fun. We see the need to bring many of the elements the digital world is offering into the physical world. We strive to make the physical world as dynamic and fun as the digital world.
Our initial focus is on baseball and softball. We are starting here because this is the sport the founders fell in love with at an early age and had the good fortune to play into their adult years.
While baseball is what we know best, our programs are flexible to work with various sports and activities.
We encourage young people to be athletes, play often, and participate in multiple sports.
Nik Edmondson, M.A.
Nik is the founder of Now Performance Baseball. Nik began his journey as a young player who one day was the best player on the field and the next didn’t look like he belonged. After two up-and-down junior college seasons, he decided to see a sports psychologist, who changed his life. By benefiting from being a late bloomer and learning how to blend mindset, nutrition, and skills, Nik dramatically improved his performance on the field and received the Division 1 college scholarship he desired.
After playing one year in Division 1, Nik experienced a season ending knee injury while at the plate, just three days before the baseball draft. Although it was devastating at the time, Nik maintains that it was the best thing to ever happen to him because it allowed him to prepare for what would be his true calling in life. After obtaining his Master’s degree in Sport Psychology he continued to chase the dream of playing major league baseball by playing professional baseball in Europe.
Nik used the skills he learned on the field and in the classroom to write 4 books and work with some of the highest-level athletes in sport. Nik brings personal and professional experience to the Now Performance Baseball philosophy of inspiring young people to be active and healthy.
For more on Nik, and his work, please see:
Brian is a former Major League baseball player who knows what it takes to make it. He is also a father of 5 who knows how much pressure young people face today.
As a player at Stanford, Brian faced immense scrutiny. By learning to have fun, Brian made it to the highest level of baseball with the Baltimore Orioles. After a serious arm injury forced Brian to retire, Brian moved into a career with Nike and began raising a family. As Brian’s son has blossomed into a talented 12-year-old player Brian now sees firsthand what is missing in youth sports and the need for a program that puts its emphasis on development and fun.
Brian’s focus with Now Performance Baseball is on marketing, player development, and the parent education program.
Dave brings over 20 years of business and technology leadership to the team. Dave was the founder and CEO of WebRaiser Technologies, which he ran for 7 years and then sold to Flextronics (global 500 electronics manufacturer) in 2006. He now serves as the Vice President of Innovation, Design and Engineering for Flextronics. Through his youth Dave played football, basketball, baseball and ski racing. He played college baseball at the Division 1 level and later served as a pitching coach for Sierra College. Dave attributes much of his success to his experiences growing up in athletics. He believes sports gave him the confidence to start his own company and to see failing as just another opportunity to learn and improve. He now manages people around the world and feels his experiences in sports gave him the skills to interact with people and lead teams.
Dave’s focus with Now Performance baseball is on organizational development and technology.
High School players coaching
We believe that we have a responsibility to coach the young player in the best manner. Young people listen and are motivated by other young people and that is why we use high school players as coaches to help facilitate our program. This provides mentorship opportunities and a sense of community for the program. This helps the high school players in the community by providing them jobs and teaching them how to teach and lead.